

Landing page
Primavera recipes
Landing page design for "Primavera" brand.The client required a landing page to make community by sharing cooking recipes and inviting the users to share their creations.
Project objective
The main objective was that the user could browse the landing to solve a specific cooking need: Something quick, a fancy recipe, Mexican, light, etc.
The landing also invited the users to share via instagram their own recipes or the results of the recipes they followed in the page.


The outcome
The design process was a little rushed, the client already had some ideas but they lack of user experience and technical feasibility, but I could jump directly to sketch some wireframes using the research and tests that the client already had.
After some iterations, the page architecture was defined and a graphic style was selected. I designed the final version, and created the redlining guides for developers to implement.